GALAXY

For this brief I had to create a new look and packaging for a familiar brand, to do this I had to choose two brands and combine them. I picked EasyJet and Galaxy chocolate; I used EasyJet’s visual language (font, colours etc) to create a new look for Galaxy. As well as the main box, I also had to make three smaller packages that would fit inside the main box; each of these were branded with Galaxy Caramel, Minstrels, and Ripple.

I think that my outcome has worked well because you can clearly see that it is Galaxy and EasyJet, it still looks like a chocolate brand, it looks professional, it’s contemporary, the packaging fits together perfectly, and it is clean and crisp considering that it was cut out by hand.